This Week In Coworking: #4 2021

There’s a lot to cover this week, so we’ll keep the intro short and sweet 🍬.

This week we share summaries of 8 stories, 1 celebration, 2 tech updates, 3 event invites, 2 conversations and 2 videos you may have missed this week.

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πŸ“° Coworking updates.

πŸ’Ό Making the case for employer-sponsored coworking.

Katharine Chestnut from Alkaloid Networks shares 3 small business strategies for motivating remote workers.

πŸ‘‰ Read this.

πŸ‘©β€πŸ’» Global firm hires “Head of Dynamic Work”.

Samantha Fisher has joined Okta as part of their 2-year plan to transition to a remote-first company, allowing employees to be located anywhere whilst still accessing the same benefits as a traditional office worker.

πŸ‘‰ Read this.

πŸ‘©β€πŸ‘¦ A playbook to change the playing field for working moms.

Helen Kupp‘s playbook on future forum on redefining success and increasing company support for working mothers is being shared a lot this week. The playbook touches on asynchronicity, deliverables, empathy, and greater support around childcare subsidies, and other stipends.Β 

πŸ‘‰ Read this.

πŸ‘‹ Is Clubhouse an opportunity for, or threat to, coworking?

Shervonne Cherry and Iris Kavanagh, contribute their insights on using the voice-only social network, alongside a primer about Clubhouse and its opportunities and challengers for coworking spaces.Β 

πŸ‘‰ Read this.

🎒 How two multi-location flexible workspaces adapted during 2020.

Robert Kropp returns with the fifth part of his allwork series, this time sharing learnings and insights from Hera Hub’s Felena Hanson and Dan Zakai from Mindspace.

πŸ‘‰ Read this.

πŸ”₯ The pandemic may have saved WeWork from being crushed.Β 

Rani Molla shares insights into how WeWork stands to ride post-pandemic office trends to profitability and an IPO β€” if it can hold on long enough. The explanatory piece touches on a number of opportunities and challenges facing almost all flex workspace operators.

πŸ‘‰ Read this.

🏩 French multinational hospitality co. expands their “workspitality”.

Accor announced that they’d be expanding their flex workspace offerings from Wojo Spots and Corners to also recreate remote offices for co’s of all size.Β 

Although officially announced in September 2020, it was talked about in last week’s This Week In Coworking Clubhouse call, and is being included here as the news may have been missed by others in the industry.Β 

πŸ‘‰ Read this.

πŸ“• New book on flexible workspace by top academics.Β 

Marko Orel, Ondrej Dvoulety and Vanessa Ratten have published a new book called The Flexible Workplace offers different perspectives on the benefits and challenges of the flexible workplace phenomena. Topics discussed range from defining and comparing flexible, coworking and corpoworking spaces, policies made in local environments, and the flexible working taxonomy.

πŸ‘‰ Read this.

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πŸŽ‰ Coworking celebrations.

πŸ… City-wide entrepreneurship resource wins national award.Β 

HUUB by CO+HOOTS the digital, city-wide, data-driven platform connecting entrepreneurs with local support and resources won a national award from the Small Business Administration through the White House’s Dept. of Science and Technology.

πŸ‘‰ Celebrate this.

πŸ’» Coworking technology.

πŸ“ˆ Coworking perks platform shares 2020 stakeholder report.Β 

2020 was turbulent and challenging, but saw a 13% growth in number of participating communities, introduced new offerings, a pilot ambassador program and invested into resources like the one you’re reading right now. Β 

πŸ‘‰ Read this.

πŸ’΅ Two remote-working booking platforms head for crowd-funding.Β 

WorkClub and othership (prev. WeCoffee) are both gearing up for crowd funding campaigns this year, allowing the public to invest in their companies and tech to connect remote workers to flexible nearby workspaces.

πŸ‘‰ Read this (WorkClub) and read this (othership).

πŸ“† Coworking events.

Every Friday: Discuss this weekly summary on Clubhouse.Β 07:30PST | 10:30EST | 15:30GMT | 17:30EET

πŸ’¬ Join this discussion.

29 Jan: PR strategies to strengthen coworking brands Coworking Convo.

πŸ‘‰ RSVP to this.

Feb:Β The Coworking IDEA project will announce their first challenge to make coworking more Inclusive, Diverse, Equitable and Accessible.

πŸ‘‰Β Bookmark this.

πŸŽ™ Coworking conversations.

Jamie Russo chats with Trina-K about going above and beyond her role of ‘just’ a community manager at ECOMSPACES in Atlanta, GA. 

🎧 Listen to this.

Bernie Mitchell chats with Pauline Roussel of Coworkies about collaboration and their book.

🎧 Listen to this.

πŸ“Ή Coworking Videos.

Cohere shared a 6-second video that highlights just how much love (and spiritual high fives) go into supporting their 100 virtual community members.

πŸ‘‰ Watch this.

Together Coworking shared a funky walk-through video of their workspace and amenities in France.Β 

πŸ‘‰ Watch this.

πŸ™ Thanks. is made possible thanks to all the communities who’ve upgraded their member perks programs with included Premium.

Thank you!

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