👋 Welcome to This Week In Coworking for Week 37!
This week we share stories covering walking to work, a project to turn parking into affordable homes and coworking space, some marketing recommendations, and 4 podcast conversations worth listening to.
Here’s the stories, updates, celebrations events and invites you may have missed this week in coworking….
🚶♀️”What if everyone could walk to work?”
Variations of this question have come up again and again across the globe and right through the pandemic-induced lockdowns.
It’s also been front-of-mind for the TownSq team over the summer, leading to the preparation and release of a report that features research, findings and case-studies around possible improvements to commuting times, workplace locations and the concept of bringing coworking into town centers.
Note: This is an idea that’s definitely trending across most of our network too.
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👍 Turning 25 parking spots into 25 affordable homes with coworking + retail space.
A proposed project in Boston aims to turning a surface parking lot for 25 cars into an affordable hub for 25 households.
🙈 5 big mistakes a coworking space made on Google My Business.
The CoCreate Lexington team shared a blog post this week covering 5 mistakes they made with regards to their coworking listing on Google My Business (ie how they show up on Google Maps and search results).
🎉 Celebrating one of the most bittersweet moments in your coworking community.
When growing businesses choose to leave a coworking space, you as a coworking space operator can choose how you approach this. You can see it as a loss to you, or as a gain to the community.
🤩 Beehive Lofts’ new workspace photos highlight Manchester’s industrial backstory.
We love it when participating communities update their partner directory listings, especially when they upload new photos that just blow us away.
💙 Notable coworking tweets.
Drove up to NYC to visit fam this weekend, I always use my in-laws office in a suburban coworking space in Long Island while here, for years its been around 30% occupied, since pandemic its now 100% with large companies taking chunks of space… don’t sleep on suburban offices.— Apurva Sanghavi (@apurva212) September 9, 2020
🎙 Coworking discussions.
Jeannine Van Der Linden & Jacqueline Mayer (ECA) discuss all the details about European Freelancers Week.
Craig Baute (Creative Density) discusses how coworking can be used as a form of economic development in small towns throughout America.
Neal Gemassmer (Yardi) & Liz Elam (GCUC) discuss strategically focusing on Coworking & Flex Workspace.
Alisa Kapic (IWG) discusses multi-brand strategy and providing workspaces closer to workers’ homes.