This Week In Coworking: #22, 2021

This week we cover a range of stories including value-based pricing, being boring, AI-based planning, hybrid implosions, buy-outs and an opportunity to expand to Florida.

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๐ŸŽ‰ Coworking celebrations.

๐ŸŽ‚ Orega hits 20 year milestone!

๐Ÿ‘‰ Read this

๐Ÿ“ฐ Coworking updates.

๐Ÿงฎ A new formula is needed to capture the true value of space

Co-CEOs of The Office Group, Olly Olsen and Charlie Green, share a piece on how workspaces should adopt a value-based pricing model.

๐Ÿ‘‰ Read this

๐Ÿ˜ช Coworking is boring now?

Allegra Hobbs shares why they would NOT pay for a coworking space today. This highlights the threat and opportunity of better positioning coworking from what it was, to what it can be, in regards to the future of how and where work is done.

๐Ÿ‘‰ Read this

๐Ÿ’ธ How hybrid coworking can go wrong for employers

Iain Franklin dives into the problems of unmanaged hybrids, including that the demand for space on peak days will remain unchanged, even itโ€™s lower the rest of the time. This could cause chaos for firms who don’t think out their hybrid strategies, or you know… work with flex workspace providers in new and creative ways.

๐Ÿ‘‰ Read this

โ˜•๏ธ Where are London’s remote workers currently flocking to?

Researchers from the Business School at City University of London, and Goldsmiths, University of London, visited 36 different venues in London, including coffee houses, pubs, hotel bars, churches, museums, libraries and train stations to conduct in-depth interviews with customers who regularly work from such spaces.

๐Ÿ‘‰ Read this

๐Ÿ™…โ€โ™€๏ธ Employees are quitting instead of giving up remote working.

Bloomberg reports that employees who are asked to give up working from (or near) home are quitting instead. Whilst not having to commute is states as the biggest benefit of remote working, cost savings, reduced covid exposure rusk, and chilcare responsibilities also came up as drivers for wanting to stay remote.

๐Ÿ‘‰ Read this

๐Ÿ›ข Global company picks coworking space for new Romanian HQ.

Shell chose coworking operator Mindspace to host their Romanian HQ – taking up 83 workstations, for a current team of 57. The agreement is on a 2 year term and gives employees of the multinational oil & gas company access to a new fit-out of their space, a private quarter area, private access, private lounge space and other amenities.

๐Ÿ‘‰ Read this

๐ŸŒŽ 3rd US location opened by European coworking brand.

Mindspace officially opened in Philadelphia at The Wanamaker Building. This 42,000 sqft location follows recent launches in San Francisco and Washington DC.

๐Ÿ‘‰ Read this

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๐Ÿ’ป Coworking technology.

๐Ÿค– Coworking space planning using artificial intelligence.

Hines have announced a collaboration with Tel Aviv based SWAPP, an AI-powered construction planning company, to “automate and significantly reduce planning time” for their in-house coworking brand called The Square.

๐Ÿ‘‰ Read this

โฑ New space-on-demand platform prepares for London pilot.

Mark Smukler has finally announced Flow, a new platform (which went from start to MVP in just 8 weeks) to help people find pay-as-you-go (PAYG) workspaces. They’re currently in invite-only mode for end-users, but are inviting workspaces to sign up with their London-pilot being followed by planned rapid expansion.

๐Ÿ‘‰ Read this

๐ŸŽฉ Increasing sales & reducing manual work with new automations.

Robert Kropp from Syncaroo shares that the OfficeRnD integration has been upgraded, bringing new ways to automate even more marketing & sales processes.

๐Ÿ‘‰ Read this

๐Ÿ“Š Property management system adds new analytics tool.

OfficeRnD has announced a new Analytics module, enabling workspace operators using their system to track KPIs and critical business data.

๐Ÿ‘‰ Read this

๐Ÿ’ป Tech necessary to make the future of offices well… work.

Glenn Felson returns with another great newsletter going over some of myriad of software options available to flex space operators. He also hits the point home that the “number of integrations seems to be the metric that is used to determine which platform is the best one to choose” which is why we’re seeing things like Syncaroo being adopted by tech platforms across the industry.

๐Ÿ‘‰ Read this

๐Ÿค Coworking M&As.

๐Ÿ’ฐ Operator acquires ex-network’s IP and techstack.

Industrious (and in part CBRE) have acquired Breather‘s intellectual property, technology and data assets including a listing platform that includes 700 on-demand workspaces. The acquisition price was $3M, down a tonne from their previous valuation of $100M, and didn’t include any physical locations.

๐Ÿ‘‰ Read this

โ˜€๏ธ Opportunity to expand into Florida via management agreement.

Craig Baute from Denswap has shared an opportunity for an experienced operator to take over a built and operating space, with pre-existing customers, in Florida through a management agreement.

๐Ÿ‘‰ Read this

๐ŸŽ™ Coworking conversations.

Nicole Vasquez, from Deskpass, joins ChedHER to discuss the state of flexible work, how it supports women, and what the future of the industry looks like.

๐ŸŽง Listen to this.

Jamie Russo and Franco Faraudo from chat about Propmodo, flexible leases, how lenders view Flex and how Flex could become mainstream.

๐ŸŽง Listen to this.

๐Ÿ“† Coworking events.

Discover more or share your events here.

๐Ÿ’ผ Coworking jobs.

Coworking spaces can post jobs for free here.

๐Ÿ™ Thanks.

ThisWeekInCoworking.com is made possible thanks to all the communities who’ve upgraded their member perks with included Premium.

Thank you!

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